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This ALMAY beauty rebrand and brand extension were inspired by the need for nurturing in the pre-teen beauty market and the benefit that personalization (in self-care and in one's space) has to the well being and self-esteem of anxious, coming-of-age students.
"Locker Haul" Material Board featuring Tactile materials that bounce light and offer visual energy and tactile comfort to the personal space of students.
A variety of research was gathered to form a case for the rebrand and retargeting of Almay Beauty to a new market that would inspire this brand extension.
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